Strategic Marketing, Recruitment & Communications
Our team of recruitment and marketing professionals uses data-driven strategy, creativity and tailored communication to promote lifelong learning opportunities available at UW–Madison.
Who we serve
- Students interested in continuing their education or returning to school
- Division of Continuing Studies
- Campus program partners
What we do
Recruitment
- Serve students considering a UW–Madison professional degree or certificate program
- Answer questions from students interested in continuing their education or returning to school
Marketing and communications
- Marketing strategy and analytics
- Graphic design for printed materials
- Ads for radio, television, social platforms and other media
- Digital communications such as blogs, websites, news releases and emails
- Social media communications on Facebook, X, LinkedIn and more
- Develop, design and maintain websites
- Employ best practices for accessibility
Our Team
Jessica Arendas
Associate Director of Digital Strategy
Lisa Bauer
Associate Director, Communications & Creative
Jennifer Benike
Marketing Account Manager
Nadia Bidwell
Traffic Manager
Heather Blewett
Recruitment communications manager
Emma Lee Davis
Recruiter/Enrollment Coach
Beth Farmer
Marketing Account Manager
Kaitlin Frautschy
Associate Director of Strategy
Sara Kluender
Associate Director of Recruitment Strategies
Betsy Lambright
Digital Designer
Kylie Longhurst
Marketing Account Manager
Buri Lor
Creative Manager
Sarah Olson
Social Media Specialist
Sarah Perkins
Marketing Automation Manager
Angela Rockwell
Marketing Director
Noah Rodammer
Marketing Specialist
Jeanne Rodriguez
Marketing Account Manager
Jill Schaefer
Communications Specialist
Sonia Villa
Web Developer
Tania Widish
Marketing Account Manager
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