Lisa Bauer – Division of Continuing Studies

UNIVERSITY of WISCONSIN-MADISON

Lisa leads the Integrated Marketing Communications creative team, shaping the creative vision for a wide range of projects. She guides her team through the creative process — from brainstorming and ideation to delivering compelling assets. In addition, Lisa spearheads public relations efforts and provides support for marketing strategy. At the heart of her work is storytelling, which she uses to connect, engage and inspire audiences.