Strategic Marketing, Recruitment & Communications
Lisa Bauer
Associate Director, Communications & Creative
Lisa Bauer leads the Integrated Marketing Communications writing/content team, planning, creating and editing print and digital content for compelling and effective storytelling. She also leads public relations efforts and provides marketing strategy support.
Nadia Bidwell
Traffic Manager
Nadia Bidwell is the Creative Traffic Manager is IMC. She schedules and manages projects that support enrollment in the Division of Continuing Studies.
Heather Blewett
Recruitment communications manager
Heather Blewett is the recruitment campaign manager for the UW-Madison professional master's and capstone certificates. Her role is to develop, implement, monitor, and optimize the recruitment campaigns from the point-of-inquiry through enrollment. She also manages the yield campaigns for UW-Madison Online.
Emma Lee Davis
Recruiter/Enrollment Coach
Emma Lee Davis is excited to return to DCS after a few months off figuring out how to be a mom! Previously, Emma held the role of Administrative Manager for the ACSSS team, helping with a variety of financial and organizational tasks. She is thrilled to continue working with the ACSSS team in her new role as an enrollment coach for Professional Degrees and Certificates. Emma has a background in education as a former middle school language arts teacher, and she is most passionate about helping students from all backgrounds find the right educational pathway for them – and then the tools and map to navigate that pathway. In her limited free time, Emma loves to be outside on her bike or going for runs in any kind of weather. She is an avid reader and enjoys writing YA fiction (no, she has not been published….yet), meditation, hiking, and cooking delicious meals for her housemates, family, and friends.
Kaitlin Frautschy
Associate Director of Strategy
Kaitlin Frautschy is a dedicated marketing professional with nearly two decades of experience developing integrated marketing communication strategies, managing execution and reporting, and guiding teams…
Email: kaitlin.frautschy@wisc.edu
Sara Kluender
Associate Director of Recruitment Strategies
Sara Kluender manages the Recruitment Strategies Team focused on increasing student enrollment.
Betsy Lambright
Digital Designer
Betsy Lambright designs html emails to engage learners, and creates web pages to promote conferences and programs and support marketing campaigns.
Email: lambright2@wisc.edu
Buri Lor
Creative Manager
Buri Lor designs various marketing materials for the Division of Continuing Studies to supplement marketing campaigns that reach the targeted audience, campaign goals, and overall mission.
Sarah Olson
Social Media Specialist
Sarah is a marketing and social media specialist with over 9 years of experience, including several years in advertising and tech. She has experience writing and producing content for social media, blogs, newsletters, and more. Sarah will be managing several of the DCS owned channels and developing social media strategies for campaigns.
Email: sarah.olson@wisc.edu
Sarah Perkins
Marketing Automation Manager
Sarah Perkins oversees the execution and management of the divisions automated marketing campaigns. In addition, she oversees list and customer segmentation processes to develop successful targeted marketing campaigns for direct mail and email.
Email: sarah.perkins@wisc.edu
Jill Schaefer
Communications Specialist
Jill Schaefer works across teams in Integrated Marketing Communications, contributing skills in writing, design, digital marketing, and project management.
Email: jill.schaefer@wisc.edu
Sonia Villa
Web Developer
Sonia graduated from UW-Madison with a Bachelors of Science in Economics. During her second semester of freshman year she began working as a student worker for the School of Business on the web team and, as someone who likes both the backend, technical side of web development and the creative aspect of front-end web design, she decided to keep pursuing web development after graduation.
Email: sonia.villa@wisc.edu
