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Integrated Marketing Communications

Our award-winning team of designers, writers, web developers, project managers and marketing strategists spreads the word about the learning opportunities Continuing Studies offers. If you’ve heard of UW–Madison’s Summer Term classes, professional master’s degrees, online undergraduate degrees, precollege programs or other Continuing Studies offerings, you’ve probably seen our work.

What We Do

We use data, creativity and strategic thinking to generate interest in Continuing Studies courses, programs and conferences. Our tools include:

  • Printed materials such as brochures, flyers and postcards
  • Ads for radio, television, social platforms and other media
  • Digital communications such as websites and email campaigns
  • Social media messaging on Facebook, Twitter, LinkedIn and more
  • Marketing plans, news releases and blog posts

Who We Serve

We support all departments and areas of Continuing Studies in service of lifelong learners across the state and around the world, putting the Wisconsin Idea into action.


Angela Rockwell

Our Team

Read Integrated Marketing Communications Stories

Start the year by cleaning up your digital footprint

Learn some tips from our experts on how to assess and revive your online presence for professional purposes.

Higher education possible for undocumented students

Attending college in the U.S. as an adult student who is undocumented or a DACA recipient is complicated but not impossible. Here are some things to consider.

Finding your groove in college as an adult student

Returning to school as an adult student can be challenging. An educational counselor shares tips to help you through the process.

Celebrating and supporting student parents in higher ed

September is National Student Parent Month. Read about how higher education institutions can support student parents, and let’s celebrate these students’ success!

Chancellor Mnookin visits Continuing Studies to hear the value of lifelong learning

Continuing Studies staff and faculty were honored to host the chancellor for a few hours to discuss opportunities, priorities and challenges at the division.

Students’ motivations and goals vary

Two returning adult students share why they decided to return to their education – and how they’re using their new-found knowledge.

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