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Integrated Marketing Communications

Jessica Arendas

Associate Director of Digital Strategy

Bio to come.

Lisa Bauer

Communications & Content Manager

Lisa Bauer leads the Integrated Marketing Communications writing/content team, planning, creating and editing print and digital content for compelling and effective storytelling. She also leads public relations efforts and provides marketing strategy support.

Jennifer Benike

Marketing Account Manager

Bio to come

Nadia Bidwell

Traffic Manager

Nadia Bidwell is the Creative Traffic Manager is IMC. She schedules and manages projects that support enrollment in the Division of Continuing Studies.

Victoria Cochems

Marketing Operations Manager

Victoria Cochems -- bio to come

Beth Farmer

Marketing Account Manager

Beth Farmer -- bio to come

Kaitlin Frautschy

Senior Marketing Manager

Bio to come

Katie Hoel

Marketing Analytics Manager

Katie Hoel is a marketing account manager working with the professional master's and capstone certificate programs. She works with the Integrated Marketing Communications team and program staff to develop and execute their results-driven marketing plans and communications strategies.

Teryl Hampton Jebaraj

Marketing Account Manager

Betsy Lambright

Digital Designer

Betsy Lambright designs html emails to engage learners, and creates web pages to promote conferences and programs and support marketing campaigns.

Kylie Longhurst

Marketing Account Manager

Buri Lor

Creative Manager

Buri Lor designs various marketing materials for the Division of Continuing Studies to supplement marketing campaigns that reach the targeted audience, campaign goals, and overall mission.

Sarah Perkins

Marketing Automation Manager

Sarah Perkins oversees the execution and management of the divisions automated marketing campaigns. In addition, she oversees list and customer segmentation processes to develop successful targeted marketing campaigns for direct mail and email.

Angela Rockwell

Marketing Director

Angela Rockwell -- bio to come

Noah Rodammer

Marketing Specialist

Bio to come.

Jeanne Rodriguez

Marketing Account Manager

Bio to come

Jill Schaefer

Marketing Specialist

Jill Schaefer works across teams in Integrated Marketing Communications, contributing skills in writing, design, digital marketing, and project management.

Sonia Villa

Web Developer

Sonia graduated from UW-Madison with a Bachelors of Science in Economics. During her second semester of freshman year she began working as a student worker for the School of Business on the web team and, as someone who likes both the backend, technical side of web development and the creative aspect of front-end web design, she decided to keep pursuing web development after graduation.

Tania Widish

Marketing Account Manager

Tania Widish -- bio coming soon