Integrated Marketing Communications
Lisa Bauer
Communications & Content Manager
Lisa Bauer leads the Integrated Marketing Communications writing/content team, planning, creating and editing print and digital content for compelling and effective storytelling. She also leads public relations efforts and provides marketing strategy support.
Nadia Bidwell
Traffic Manager
Nadia Bidwell is the Creative Traffic Manager is IMC. She schedules and manages projects that support enrollment in the Division of Continuing Studies.
Katie Hoel
Marketing Analytics Manager
Katie Hoel is a marketing account manager working with the professional master's and capstone certificate programs. She works with the Integrated Marketing Communications team and program staff to develop and execute their results-driven marketing plans and communications strategies.
Betsy Lambright
Digital Designer
Betsy Lambright designs html emails to engage learners, and creates web pages to promote conferences and programs and support marketing campaigns.
Buri Lor
Creative Manager
Buri Lor designs various marketing materials for the Division of Continuing Studies to supplement marketing campaigns that reach the targeted audience, campaign goals, and overall mission.
Sarah Olson
Social Media Specialist
Sarah is a marketing and social media specialist with over 9 years of experience, including several years in advertising and tech. She has experience writing and producing content for social media, blogs, newsletters, and more. Sarah will be managing several of the DCS owned channels and developing social media strategies for campaigns.
Sarah Perkins
Marketing Automation Manager
Sarah Perkins oversees the execution and management of the divisions automated marketing campaigns. In addition, she oversees list and customer segmentation processes to develop successful targeted marketing campaigns for direct mail and email.
Jill Schaefer
Marketing Specialist
Jill Schaefer works across teams in Integrated Marketing Communications, contributing skills in writing, design, digital marketing, and project management.
Sonia Villa
Web Developer
Sonia graduated from UW-Madison with a Bachelors of Science in Economics. During her second semester of freshman year she began working as a student worker for the School of Business on the web team and, as someone who likes both the backend, technical side of web development and the creative aspect of front-end web design, she decided to keep pursuing web development after graduation.
